To locate a Distributor, or to learn more about becoming a Authorized SPEEDWRAP® Brand Fastener Distributor, contact us.
Product Managers- Are you forcing your customers to buy from your competitors?
If you don’t have the right mix of hook and loop products and specialty fasteners it will be a problem. Without them and a supplier that can turn around specialty product requests quickly, you're forcing your customers to call your competitors.
Luckily there’s a solution. Speedtech’s Industrial Distributors have access to the complete line of SPEEDWRAP® fasteners. They also receive the best factory support and expertise in the industry.
Build the Right Product Offering and Beat the Competition. Partner with Speedtech and keep your customers happy. Contact us today to find out if you have the right mix of hook and loop products and specialty fasteners and to learn how our factory support translates into more business for you.
Answers to the most common Distributor questions:
If you currently carry ties, straps, wraps and fasteners for bundling, suspending, wrapping and organizing- then you need hook and loop products. Like most distributors, you probably carry a line of nylon cable ties. Nylon ties, often called zip ties, are the most mature product line in this space. In comparison, hook and loop cable ties, straps and related products are relatively new to the marketplace.
Hook and loop ties, straps and cut-to-length fasteners are the #1 alternative solution for customers! Customers that want an easier-to-use tie, a more reusable solution, color coding or a tie that is gentle on wires and cables choose hook and loop fasteners. If you don't offer your customers a full array of options for these needs, you are forcing your customer to shop elsewhere!
Steve Pope, Speedtech's VP of Marketing explains, "Just this week we visited with one of our top 5 Industrial Distributors. They have been buying and selling our hook and loop fasteners since 1996. Their Product Manager, who is currently reviewing their entire line of bundling, suspending and routing related fasteners told us. "In the last 3 years we have seen tremendous growth in our hook and loop line and in comparison to our traditional nylon cable tie section of the catalog. We want to not only add the products that our competitors are selling, but we want to hear what is under development and due to hit the marketplace soon."" Pope concludes, "This statement came from one of the largest industrial distributors in the United States and who has one of the most complete line of cable management, strapping and fastener offerings in the marketplace. For them to tell us that hook and loop products are a growing product class says something!"
If you are serious about selling your customers fasteners, you need a good line of hook and loop products.
Whether it’s improving your product offering, expertise or your response time, Speedtech is uniquely positioned to improve your competitiveness.
- One of the largest offerings of hook and loop products and specialty fasteners for both cord and cable management
- 15 years of Industrial Distribution Experience
- Offer complete line of SPEEDWRAP® Straps, Ties and Tape
- The exclusive source for Ty-Up™ Pallet Ties, Kwik Bandit™ Rubber Straps and Glow In The Dark Writeable Surface Ties.
- Manufacturer & Master Distributor with short lead times and fast responses
- Centrally manufactured in the Midwest, serving Distributors Worldwide.
- Made in USA
- ISO 9001:2008 Certified
- Ability to supply SPEEDWRAP® & VELCRO® Brand hook and loop products
- Point of purchase and retail packaging
For a free product and market review or learn more about becoming a SPEEDWRAP® Brand Fastener Distributor, contact Speedtech today.
Our Niche: Expertise, Product Breadth and Focus
Since 1994, Speedtech's Engineering and Sales teams have focused exclusively on the fabrication of hook and loop fasteners. So, while some companies are fabricating and reselling fasteners and straps as an extension of their business, whereas with Speedtech- hook and loop fasteners are our entire business!
Speedtech remains a trusted and long-term supplier to many of the Nation's leading distributors. Distributors represent the majority of our business. We seek to ensure each Distributor has the RIGHT product offering for their customer base, that Speedtech has the right support mechanisms in place and that take steps to ensure that, you, the Product Manager, are well informed on developments within this product category. Learn about some of the considerations when Distributing hook and loop products.
"The needs of the Product Manager are often completely unique from the needs of the Distribution Company itself.
Identifying those needs and then ensuring that we are prepared to meet both sets- is the reason why our Distributors succeed and the Product Managers and Buyers value Speedtech so highly." Steve Pope, VP of Marketing-Speedtech. (Click here to read Steve's Top 3 Suggestions for Distributors )
If selling the right type and selection of hook and loop fasteners, competitively and with proper downstream support in place is important to you- contact us today.
Opportunities existing in the following markets, Datacom, Telecom, General Fastener, Medical, Automotive, Audio/Video, Music, Outdoor/Recreation and Maintenance, Repair and Operations (MRO). To become a Distributor of SPEEDWRAP® Brand Fasteners, contact us.
Do you already have a supplier(s) of hook and loop fasteners? Do you plan to meet your customers more unique requests?
Speedtech has production tooling to match nearly all competitive product on the market. In turn, this makes our Distributors a one-stop-shop to meet THEIR customers requests. As the offering of hook and loop fasteners, with all the sizes, materials and colors, will inevitably exceed your inventory, having a partner like Speedtech enables you to capture more sales.
We invite you to contact us today for information on the Distribution of the SPEEDWRAP® line of hook and loop fasteners and cable management solutions.
SPEEDWRAP® has become one of the more popular brands of hook and loop fasteners. The brand is synonymous with quality and by carried by leading Industrial Distributor.
Why do leading Industrial Distributors and Retailers carry SPEEDWRAP®?
- Largest product selection of hook and loop ties, straps and cut-to-length tape.
- Complete line of hook and loop solutions for bundling, securing, routing, identifying and organizing.
- Cord and Cable Management focused line
- Includes patented items.
- Includes specialty fasteners only available through Speedtech including the Ty-Up Ties and Kwik Bandit
- ISO 9001:2008 Certified Factory
- UL, ROHS and other certification support
Featured in Industrial Distribution News, 11/01/2013
Top 3 Questions Distributors Should Ask A Prospective Hook and Loop Fastener Supplier.
Since the introduction of the category 20 years ago, hook and loop fasteners have become an important part of many Industrial Distributor’s product offering. As the category continues to grow, so has the demand for unique hook and loop cable ties, cinching straps and cut-to-length tapes.
The term ‘hook & loop’ speaks to numerous fastening solutions and for the purposes of this piece, we are focusing solely on the distinct niche of hook and loop products known as hook and loop cable ties, straps and back-to-back style tapes. Two examples of these types of product lines are SPEEDWRAP® and VELCRO® Brand hook and loop fasteners.
Because everyone understands, for example, the simplicity of a hook and loop tie, PM’s (Product Managers) can underestimate the complexity of related hook and loop fasteners. These Merchandisers often fail to ask critical question of their prospective hook and loop fastener supplier(s).
If you are considering adding a line of hook and loop ties, straps or tapes or you want to ensure your product offering and supplier partnership has you positioned properly, here’s what you want to know.
1. Target Customers?
With each market comes a unique set of hook and loop fasteners. For example, ‘integrators’ prefer back-to-back style, hook and loop cable ties because they are gentle on wires and come in a variety of colors. These installers also need ‘mounting’ solutions to route cords in closets. Maintenance, repair and operation customers require heavier duty straps that ‘cinch down’ on large bundles of cables or hoses. Serving the marine industry? You need polyester materials. And within just these three market examples, tons of lengths, widths, colors and materials offerings exist.
Many hook and loop manufacturers specialize in certain products or markets, so you want to ensure you are meeting with the one(s) that are experienced with customers you are targeting.
2. Look at your competitor’s product offering last.
In today’s economic environment, most Industrial Distributors are operating with a ‘leaner’ staff. Since 2008, many PM’s are overwhelmed and can be forced to cut corners. For example, if the PM is adding a new line of hook and loop ties and straps, they tend to look primarily at their competitors. If you were short on time, wouldn’t you? As a result, they ask the potential supplier to quote on those items and little else. This can be a huge mistake, especially with this product category.
Just like your company, your competitor may ‘run lean’ and their Merchandisers may only evaluate a product category once every three years. When it comes to hook and loop fasteners, three years are like dog years! If your competitor added or last evaluated their line of hook and loop products three years ago, there might be 20 new products that are better sellers or have replaced them.
For example, your competitor might be selling black fire retardant hook and loop ties, when recently the industry has gravitated to cranberry as the default color for FR ties and Plenum Rated ties. Copy your competitor and you are selling yesterday’s news!
3. Ask the supplier: What challenges will YOU encounter, post-product launch?
I humbly submit to you that this is the number one question PM’s overlook.
Mr. Potential Supplier, what products do you think we need, why and what challenges will my company encounter after we start selling them?” That’s a million dollar question.
“Mr. PM, I should also point out that once you stock these items in this size, in black, a big customer will call and ask for that item in red. The request for ‘unique’ or non-stocked items is going to be your top challenge.” Now that is a key piece of information. And with The Distribution of hook and loop fasteners, this is not only the challenge but also one the best opportunities.
Once you force this evaluation process to focus down stream, the real important factors are exposed. For example, how is your prospective supplier going to help you service those ‘non-stocked’ or ‘NIC’ items? Do they manufacture or are they merely reselling these items to you? How quickly can they turn around your customer’s request? Are they geographically desirable? Do they offer drop-shipments and in a confidential manner? Are their products UL rated and are they ISO Certified?
Yes, ask your standard supplier evaluation questions about the sale and product opportunity, profitability, specs and support. But when it comes to this niche of hook and loop fasteners for cord, cable and hose management, failing to ask the three questions I have offered today causes problems for your customers, your buyers and your customer service department. A truly qualified hook and loop fastener manufacturer, can ensure you are positioned to succeed and for years to come.
About the author
Steven Pope has been selling fasteners for 19 years. He was a leading Sales Representative for a plastic fastener manufacturer and has been the owner and Vice President of Speedtech International, Inc for over 12 years. Speedtech helped pioneer the development of hook and loop cable management as a product category and is the manufacturer of the SPEEDWRAP® line of hook and loop products. For more information contact us today.